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Who's in Charge?

A new video campaign has been launched in response to increasing concerns that growing numbers of babies and children are at risk of serious harm because of the way some parents and carers consume alcohol at home.

The campaign – launched in Alcohol Awareness Week - asks adults consuming alcohol at home while responsible for children a simple, but potentially life-saving, question – ‘when you drink, who’s in charge?’

It urges parents, and others with responsibility for children, to be aware of a range of potentially dangerous consequences of drinking alcohol while caring for children.

In the four year period ending in March 2020, 35 babies in the West Midlands region (Birmingham, Black Country, Coventry, Warwickshire, Solihull, Worcestershire, Staffordshire, Shropshire, Herefordshire, Telford and Wrekin) died while sharing beds or sofas with adults who had consumed more than two units of alcohol (or used illegal drugs). Eight of these deaths were in Birmingham.

Now Birmingham Safeguarding Children Partnership, in partnership with Birmingham Community Healthcare NHS Foundation Trust, has produced a set of short films designed to raise awareness of the issue and reduce the number of children suffering harm.

The two-minute videos depict some of the most worrying trends identified locally and nationally, particularly baby deaths connected with sleeping on a sofa or co-sleeping in a bed with an adult who is under the influence of alcohol.

Click here to read what Safeguarding Leads have said about the campaign. 

To play the videos, please click on the below images:

WIC1p WIC1

If you need Advice or support on your own drinking or have been affected by someone else’s alcohol problems, the below websites can provide further information and support:

NHS Alcohol Support
If you need Advice or support on your own drinking or have been affected by someone else’s alcohol problems, the below websites can provide further information and support:

Live Well
Advice, support and resources for dealing with alcohol problems: www.nhs.uk/live-well/alcohol-support

Alcohol Change UK
Works to improve people's lives through reducing the harm caused by alcohol: alcoholchange.org.uk

Aquarius
Free confidential support for anyone with - or affected by someone else's - alcohol, drugs or gambling problems: aquarius.org.uk

Birmingham Community Healthcare Safeguarding Children Team
Welcomes enquiries from professionals and members of the public about all matters concerning the health, wellbeing and safety of children in Birmingham. If you are interested in training or other awareness raising opportunities using the Who's In Charge? materials and messages, please email This email address is being protected from spambots. You need JavaScript enabled to view it.
www.bhamcommunity.nhs.uk/professionals/safeguarding/safeguarding-children-in-birmingham

Posted 16.11.2020 



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