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Who's in Charge?

The Birmingham Community Healthcare NHS Trust and Birmingham Safeguarding Children Partnership launched the ‘Who’s in Charge’ campaign in November 2020 in response to increasing concerns that growing numbers of babies and children are at risk of serious harm because of the way some parents and carers consume alcohol, both at home and at outdoor gatherings

The campaign uses a series of short hard-hitting films, urging parents, and those with responsibility for children, to be aware of the risks and potentially dangerous consequences of drinking alcohol while caring for children and to always know ‘’Who’s in Charge?’ The videos depict some of the most worrying trends identified locally and nationally, particularly baby deaths connected with sleeping on a sofa or co-sleeping in a bed with an adult who is under the influence of alcohol. In the four year period ending in March 2020, 35 babies in the West Midlands region (Birmingham, Black Country, Coventry, Warwickshire, Solihull, Worcestershire, Staffordshire, Shropshire, Herefordshire, Telford and Wrekin) died while sharing beds or sofas with adults who had consumed more than two units of alcohol (or used illegal drugs). Eight of these deaths were in Birmingham.

On the 20th September 2021 the ‘‘Who’s in Charge?’ campaign received national recognition, winning the NHS Safeguarding Award 2021 at the NHS Patient Safety awards ceremony in Manchester.

To watch the Who’s in Charge? videos click here.

PSAWIC Award 20.09Dr Joanna Garstang and Clare Edwards, Head of Safeguarding Children Service, Birmingham Community Healthcare NHS Trust
receiving the award on behalf of the Trust and Birmingham Safeguarding Children Partnership.

Posted: 22.09.2021

If you need Advice or support on your own drinking or have been affected by someone else’s alcohol problems, the below websites can provide further information and support:

NHS Alcohol Support
If you need Advice or support on your own drinking or have been affected by someone else’s alcohol problems, the below websites can provide further information and support:

Live Well
Advice, support and resources for dealing with alcohol problems: www.nhs.uk/live-well/alcohol-support

Alcohol Change UK
Works to improve people's lives through reducing the harm caused by alcohol: alcoholchange.org.uk

Aquarius
Free confidential support for anyone with - or affected by someone else's - alcohol, drugs or gambling problems: aquarius.org.uk

Birmingham Community Healthcare Safeguarding Children Team
Welcomes enquiries from professionals and members of the public about all matters concerning the health, wellbeing and safety of children in Birmingham. If you are interested in training or other awareness raising opportunities using the Who's In Charge? materials and messages, please email This email address is being protected from spambots. You need JavaScript enabled to view it.
www.bhamcommunity.nhs.uk/professionals/safeguarding/safeguarding-children-in-birmingham

Reviewed 23.09.2021 



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