The ‘Never, Ever Shake a Baby’ campaign, delivered by BSCP alongside Birmingham Community Healthcare NHS Foundation Trust and NHS Birmingham and Solihull, launched in June 2022 in response to concerns surrounding shaken baby cases in Birmingham. The campaign urges parents and carers to never, ever shake a baby, regardless of how overwhelmed or stressed they might feel, and has been endorsed by the Birmingham Children’s Trust, West Midlands Police, Birmingham City Council and HM Prison and Probation Service.
The core campaign material is a set of two short films designed to raise awareness of the issue. You can watch the films on the NHS Birmingham & Solihull ‘Crying babies support’ webpage.
“With research showing crying is a major trigger for shaking a baby, our campaign’s aim is to reduce the numbers of children at risk across Birmingham. It reminds parents and carers ‘all babies cry’ and urges them to ‘stay in control’ in those challenging situations.”
Penny Thompson CBE, BSCP Independent Chair